Intuitive words that connect with your people.
I’ll help you unearth them.
I craft meaningful content for soulful people and conscious brands.
It all begins with a spark of an idea. Maybe you want to launch an integrity-led business and need a website? Or your brand requires a fresh storytelling approach? Or maybe you have a creative project to share with the world?
When we connect, right in front of your eyes, your story begins to unfold. It’s like an art project but more down-to-earth. Together, we'll discover your unique Tone of Voice, your blueprint narrative (a DNA of your brand), and we'll create the content that speaks to the heart of the people you want to reach. As a writer and storyteller, my goal is to always authenticate your ideals, provoke emotion and inspire action. My writing is never superficial. I’ll always try to dig deeper.
I have words for you. Do you want to read them?
What Clients Are Saying
“When our copy needed a boost of magic, the writing magicians delivered Alex! She’s not only an awesome human to collaborate with but also an awesome writer who added a layer of sophistication to our e-book. I’d recommend Alex to anyone looking to inject soul, sensibility and purpose into their brand.”
— Mariane Power, The Posify Group’s Director
“It was a pleasure to work with Alex as a copywriter on our website development project. She was wonderful to communicate with and developed incredible creative content based on our technical and scientific briefs. She is a true wordsmith, and I hope to work with her again in the future.”
— Ashley Kelly, Central Coast Council’s education team leader
“Alex always goes above and beyond to make sure the copy she writes represents and elevates each business. She’s a word chameleon and adapts incredibly well to different briefs, always full of ideas and suggestions to improve the project. We feel so lucky to partner with Alex!”
— Irene Diaz, CEO of Creatif
MY NICHE: sustainability, beauty & wellness, parenting, mindfulness, spirituality, healthcare & psychology.
Content writing
Long and short-form feature articles, blogs, scripts (TV & digital), case studies and more.
Copywriting
Words for websites (SEO-infused), emails, apps, product labels and more.
Brand storytelling
Company profiling & story, names & descriptions, storytelling and brand consulting, Tone of Voice guidelines, newsletters, press releases and more.
“There's no such thing as perfect writing, just like there's no such thing as perfect despair.”
Haruki Murakami
