My Motto

I help ideas travel further — and land with clarity and impact.

My work sits at the intersection of writing, strategy and public conversation. I partner with purpose-led leaders, authors, brands and organisations to shape ideas into words that inform, persuade and instil action — across editorial, copy and thought leadership.

My Services

  • In-depth writing for complex subjects that require nuance, credibility and narrative strength. I bring a journalistic lens to long-form work — shaping ideas into stories that inform, engage and build authority.

    Includes: Feature articles and opinion pieces, Long-form thought leadership, Book editing and manuscript development, Scripts (TV, digital and branded content), Case studies, reports and narrative-led publications.

    Best for: Leaders, authors and organisations working with research, policy, culture, health or social impact.

  • Purpose-driven copy designed to clarify your message, strengthen trust and guide action — without losing warmth or sounding formulaic. Strategy and SEO are always balanced with voice, tone and audience understanding.

    Includes: Website copy (SEO-informed, human-first), Email sequences and campaigns, App and digital product copy, Product and packaging content, Content audits and rewrites

    Best for: Purpose-led brands and teams who want clarity, cohesion and consistency across touchpoints.

  • Strategic narrative and PR support for leaders and organisations who want to shape public conversation — not just produce content. This work focuses on positioning, credibility and reach.

    Includes: Thought leadership strategy and op-eds, Brand messaging and narrative development, Newsletter strategy and editorial voice, PR writing and support (launch strategy, media releases, media relations.

    Best for: Leaders, researchers, academics, founders and institutions with complex ideas and a public mission.

Work with me

Content Rate Card 2026

The rates below are just tentative, as all jobs vary. Please drop me a message with an outline of your project, and I’ll be happy to draft a quote for you. I also offer a 15-min Discovery Call – that’s the perfect time to verbalise your needs and wants.

from AUD$2500

Website copy

Simple 5-page website, 1-hour copy meeting, title tags & meta descriptions, basic Brand Voice Guideline, 2 rounds of revisions.

  • Add-ons include: SEO guide & optimisation, Tone of Voice, Product Descriptions etc.

from AUD$500

Feature article or blog

500-word piece, research, title tags & meta descriptions, SEO keywords optimisation.

  • Add-ons include: social media snippets, image selection, long-form writing etc.

from AUD$1500

PR strategy and engagement

End-to-end PR support focused on helping ideas reach the right audiences. This includes media strategy and narrative development, media release writing and distribution, and targeted pitching to a curated list of journalists and publications.

  • Add-ons include: op-ed writing and placement, press event coordination, photoshoot support etc.

Let's bring your project to life