My Motto
I help ideas travel further — and reach the people who need to hear them.
My work sits at the intersection of writing, strategy and public conversation. I partner with leaders, authors, brands and organisations to shape complex thinking into words that inform, persuade and stay with people — across editorial, copy and thought leadership.
My Services
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In-depth writing for complex subjects that require nuance, credibility and narrative strength. I bring a journalistic lens to long-form work — shaping ideas into stories that inform, engage and build authority.
Includes: Feature articles and opinion pieces, Long-form thought leadership, Book editing and manuscript development, Scripts (TV, digital and branded content), Case studies, reports and narrative-led publications.
Best for: Leaders, authors and organisations working with research, policy, culture, health or social impact.
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Purpose-driven copy designed to clarify your message, strengthen trust and guide action — without losing warmth or sounding formulaic. Strategy and SEO are always balanced with voice, tone and audience understanding.
Includes: Website copy (SEO-informed, human-first), Email sequences and campaigns, App and digital product copy, Product and packaging content, Content audits and rewrites
Best for: Purpose-led brands and teams who want clarity, cohesion and consistency across touchpoints.
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Strategic narrative and PR support for leaders and organisations who want to shape public conversation — not just produce content. This work focuses on positioning, credibility and reach.
Includes: Thought leadership strategy and op-eds, Brand messaging and narrative development, Newsletter strategy and editorial voice, PR writing and support (launch strategy, media releases, media relations.
Best for: Leaders, researchers, academics, founders and institutions with complex ideas and a public mission.
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Speeches, scripts and narrative strategy for leaders who need to communicate with clarity and conviction — on a stage, to camera or in a room that matters.
Includes: Speech and keynote writing, TEDx-style talk development, Executive video scripting and talking-point frameworks, Presentation and pitch scripting, Narrative strategy and message architecture.
Best for: Leaders, executives, founders and organisations preparing for high-stakes moments — and anyone who needs their ideas to travel further than a slide deck.
Content Rate Card 2026
The rates below are just tentative, as all jobs vary. Please drop me a message with an outline of your project, and I’ll be happy to draft a quote for you. I also offer a 15-min Discovery Call – that’s the perfect time to verbalise your needs and wants.
from AUD$2500
Website copy
Simple 5-page website, 1-hour copy meeting, title tags & meta descriptions, basic Brand Voice Guideline, 2 rounds of revisions.
Add-ons include: SEO guide & optimisation, Tone of Voice, Product Descriptions etc.
from AUD$700
Feature article or blog
700-word piece, research, title tags & meta descriptions, SEO keywords optimisation.
Add-ons include: social media snippets, image selection, long-form writing, etc.
from AUD$2500
PR strategy and engagement
End-to-end PR support focused on helping ideas reach the right audiences. This includes media strategy and narrative development, media release writing and distribution, and targeted pitching to a curated list of journalists and publications.
Add-ons include: op-ed writing and placement, press event coordination, photo shoot support, etc.
from AUD$100
Hourly rate
Flexible support billed by the hour — ideal for shorter briefs, ongoing retainers or projects that don't fit neatly into a package. Includes consultations, editing, strategy sessions and ad hoc writing across any of my service areas.
