Radiant health, simplified
Client: Cybele NY Project: Brand development & copywriting (tone of voice, website content, taglines, product descriptions) and PR materials Result: $5050K Pre-Seed Investment, $4M Valuation | Pitch Deck & Brand World Development
Cybele NY is a US-based health and wellness brand focused on simplifying women’s supplement routines with a comprehensive, once-daily formula that supports skin, hair and overall health.
Ahead of the brand’s US launch, I worked closely with the team to refine Cybele’s tone of voice and shape its public narrative. The project included website copy, taglines and product descriptions, alongside PR and influencer-facing materials designed to support a cohesive, credible launch.
The work focused on clarity, trust and accessibility — translating health and wellness claims into language that felt confident, considered and consumer-facing, while remaining grounded in science and brand values.
“At Cybele, we believe that health is the foundation for an extraordinary life. Our mission is to empower women to unleash their full potential, inside and out with our with cutting-edge comprehensive solutions that simplify your wellness journey.”
Your daily dose for optimum health & radiance
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