Because sleep is the best form of self-care
Client: Salt Lab
Project: Website copy, brand voice + taglines & product descriptions & labels Result: 300% audience growth and expansion to 100+ retail partners
Salt Lab is a premium Australian wellness brand known for its natural magnesium products designed to support energy, recovery and restful sleep.
Working in collaboration with brand agency Creatif, I supported Salt Lab’s wellness rebrand by shaping a refreshed brand voice and narrative. The project included the development of a new tone of voice and brand guidelines, a complete website copy rewrite, and updated product descriptions and labels aligned with the brand’s upgraded, eco-conscious packaging.
The work focused on clarity, consistency and trust — ensuring the language reflected both the efficacy of the products and the brand’s renewed wellness positioning across digital and physical touchpoints.
The energy boost
you've always asked for
Salt Lab’s mission is simple: to help people sleep better, recover faster and restore their vitality through a plethora of safe, clean and highly effective magnesium products.
Our sprays and bath salts naturally restore balance in the body, acting as a powerful muscle relief, stress remedy and sleep solution.
Because true wellbeing builds from the ground up.
SALT LAB > saltlaboratory.com
